Tijana BejatovićCulture & Communications Consultant

DIAGNOSTICS & SYSTEMS

First, let’s find where your communication is breaking. Then we talk solutions.

For companies that feel like they’re working in chaos: information gets lost, managers improvise, and employees can’t tell what actually matters.

Internal communication is the only system in your company that everyone uses every single day, and that almost nobody knows how to design.

A diagnostic is the first step toward a system.

How I work

Three levels of diagnostics

From a quick read of your topIC_index report all the way to designing your internal communication system.

Level 1

Consulting LITE

€790

I analyze your topIC_index results, and in a 90-minute online session we set your priorities together. For companies seeing the first signs that something’s off, but without a clear picture of what to fix first.

  • analysis of all six areas (a bit deeper than the index)
  • one 90-minute live online session
  • a 5-page report
  • a plan of key actions and priorities: what comes first and how to get things moving

You walk away with the three things to fix first, and exactly why those three.

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Level 2

Consulting STANDARD

€1,499

One area out of six, taken all the way. For companies that aren’t shopping for the big picture, but for a clear fix to a specific problem.

  • an in-depth analysis of one area: roles & ownership, planning, employee understanding, channels, leaders, or measurement
  • two 90-minute live sessions
  • a 15-page report with analysis, recommendations, an action plan, metrics, and a ready-to-use tool/template

One area stops being a problem: it gets an owner, a rule, and a metric that tells you it’s working.

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Level 3

Consulting SYSTEM

€4,999–8,999

A full audit and system design for companies that want a clearly defined, effective internal communication system.

  • employee survey, focus groups, and interviews with the CEO and key stakeholders
  • analysis of documents and processes
  • a set of playbooks plus mentoring during implementation
  • a detailed report: what works and what doesn’t · practical, actionable recommendations · an 18-month roadmap · a metrics matrix for tracking internal comms

Internal communication stops depending on one person and a stream of ad hoc requests.

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Why this isn’t just another survey.

“Our HR can do that.”

HR can send out a survey. But they don’t have the expertise to pinpoint where your internal communication system is breaking, or to set up a system and metrics. They also lack objectivity, and often the freedom to tell you honestly where the problem is. For that, you need someone who isn’t on your payroll.

“We did a survey last year.”

An engagement survey tells you how people feel about certain things at work. It doesn’t tell you where the message gets lost, who it stops with, or how much that costs you. Those are two completely different measurements.

“We already know where our problems are.”

You know where it hurts. A diagnosis shows you where the pain is coming from. In 2023, 49% of companies in Southeast Europe sent every piece of information to every employee, so it’s no surprise that only 14% of employees said they understood why management makes the decisions it makes. As humans, we all communicate every day. It’s a natural need. But that doesn’t mean we’re good at it, or that everyone knows how to build an internal communication system.

topIC_report 2023

Strategic support

interim retainer

€790/month

minimum 6 months

For companies that need strategic support in internal communications. You have an operational team, it just needs a few hours of strategic leadership a month.

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We brought Tijana in to audit our internal communications. She fit in remarkably quickly and gave us an unbiased insider’s view. She helped us set up clear processes, strengthen the role of internal communications and align it with the company’s values. Today we have a clear model that works efficiently and drives employee engagement, and Tijana is still our mentor and someone who is truly happy for our wins.
Ljiljana Borilović, Internal Communications Manager @ Inspira Grupa

topIC_index ↗

Not sure where to start?

Take the index and get a first snapshot of your internal comms, plus your first steps and recommendations.

FREE quick diagnostic: topIC_index

Work in internal comms?

Visit topic.rs

Tijana Bejatović

Consulting, workshops and communication systems that actually work.

tijana@topic.rs

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